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Thursday, 09 October 2008 |
By Benjamin Bressington
 When making a purchase, customers want to feel confident that they are spending their money on a quality product or service. Even if you offer the highest quality product or service, your customers are likely going to feel much more confident if they are protected by a guarantee and have recourse if they are unhappy with their purchase.
There many reasons business owners implement some sort of guarantee on their products or services. Before you determine whether a guarantee is best for your business, weigh the pros and cons of offering a guarantee.
Inspire consumer confidence
By offering a guarantee on your product or service, you're making an effort to inspire consumer confidence. Customers are going to feel substantially more confident when purchasing a product that is backed by some sort of guarantee over purchasing a product that offers no guarantee whatsoever.
Illustrates you stand behind your product or service
When you offer a guarantee on your product or service, you're illustrating that you are so confident about your product or your service that you are |
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Last Updated ( Thursday, 09 October 2008 )
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